Strategy First
Digital Marketing Absolutely
Delivering Results Non-negotiable

Let’s face it, digital is a large encompassing world of everything online which is constantly changing. At Dot-to-Dot we believe a digital media strategy understands your consumer, their behaviour and online journey. It must be trackable, measurable and focused for growth. We don’t just set and forget. It is all about test, learn and optimise. We start with the end in mind and we use the data, along with your customers online behaviour, to make decisions. It is about connecting the dots to drive growth for your business.

Social media is continually evolving, with new platforms entering our lives that constantly changes how we consume media and engage with brands. With this in mind, social media is a necessary platform to build community and engage with your customer, but it is also a powerful targeting tool to drive brand awareness, gain new consumers and generate sales. Social media’s ability to target audiences through interests, behaviours, job titles, locations and much more makes it one of the most cost-efficient forms of digital marketing for every business strategy.

Content marketing is probably the single most important role in a strong marketing plan to communicate your unique selling proposition (USP), engage with your customer and cut through the clutter for your brand to be seen. Yet, the top challenges marketers face is creating unique, ownable content that engages with their customers. With video, blogs, creative imagery and infographics, the leading forms of content, we create fresh content that not only connects with your audience but is amplified to drive growth for your brand.

Our approach starts with a deep understanding of your consumer, your brand and your objectives to establish what you want to be known for. If you don’t have this, we help you build it, create it and develop it. Strategy ensures you have the right foundation to build a strong marketing plan that produces long term results.

Search Engine Marketing has become one of the most effective ways to grow your business. With hundreds and thousands of searches happening each day in Australia alone and companies vying for the same eyeballs, it has never been more important to ensure you appear on that top search engine results page (SERPs). Ensuring the right messaging, strategic media planning and buying we make sure the right people are seeing your brand in the right places through effective SEM execution.

Email marketing still remains one of the highest most effective channels of marketing when it comes to return on your investment (ROI). It allows you to create specific content and engage with your audience on a personal level. This ultimately drives traffic to your website, allows you to align your messaging and promotions in a timely consistent manner and provides value to your customer. However, building your email list is the most important of all. If social media disappeared tomorrow, how many followers and customers would you lose?  Building an email list and content that is ownable to your business should not be overlooked in any business context.

A lot of behind-the-scenes strategy goes in to ensuring your business and brand ranks organically at the top of search engine results page (SERPs). Starting with identifying what your unique selling proposition (USP) is and then aligning your keywords accordingly. Not sure where you sit? An SEO audit allows us to identify the gaps, see how your competitors are ranking and create a strategy to out rank them.